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. Author manuscript; available in PMC: 2016 Apr 11.
Published in final edited form as: Proc Int World Wide Web Conf. 2015 May;2015:34–44. doi: 10.1145/2736277.2741120

Figure 4.

Figure 4

First-time donors to small projects are much more likely to return than donors to large projects. This effect could be explained through having a greater sense of personal impact when fewer people make the project succeed.