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. Author manuscript; available in PMC: 2016 Apr 11.
Published in final edited form as: Proc Int World Wide Web Conf. 2015 May;2015:34–44. doi: 10.1145/2736277.2741120

Figure 8.

Figure 8

Donors expressing commitment to DC.org through generous donation amounts are more likely to return. Donors opting out of supporting DC.org and making small donations are surprisingly loyal to the site (see the text for details).