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Return rate and average donation amount across donors that are (not) teacher-referred (TR) and do (not) disclose personal information (DPI; location or photo). Disclosure of personal information is strongly correlated with higher donation amounts and return rates (gains of 20% and more).
| Donor TR | Donor DPI |
#Donors | Donation Amount |
Return Rate |
|---|---|---|---|---|
| Site donor | no PI | 154965 | $43.70 | 16.4% |
| Site donor | DPI | 133543 | $67.01 | 41.1% |
| TR donor | no PI | 87248 | $40.80 | 10.4% |
| TR donor | DPI | 95033 | $53.24 | 31.8% |
