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. 2016 Apr 13;11(4):e0152800. doi: 10.1371/journal.pone.0152800

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© 2016 Plessow et al

This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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Fig 1 — The health economic model assesses the cost-effectiveness of hypothetical price subsidies on F-PICs by proceeding in three steps: Step 1) The social costs of IDA in 6-23-old-children are assessed by linking the prevalence of IDA with its health and cost consequences. Step 2) A market survey is carried out to assess current consumption of F-PICs and to assess the price sensitivity of demand for F-PICs with a hypothetical buying experiment. Step 3) The cost-effectiveness of price subsidies on F-PICs is assessed by combining the results of the first two steps with the results of a systematic review on the effectiveness of F-PICs in reducing anemia in 6-23-month-old children.