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. 2016 Mar 26;74(5):337–351. doi: 10.1093/nutrit/nuw004

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© The Author(s) 2016. Published by Oxford University Press on behalf of the International Life Sciences Institute.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial reproduction and distribution of the work, in any medium, provided the original work is not altered or transformed in any way, and that the work properly cited. For commercial re-use, please contact journals.permissions@oup.com

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Forest plot results showing the effect (if any) of including the remaining 4 social marketing benchmark criteria (SMBC) (theory, insight, exchange, and competition) on BMI. Forest plots were constructed of randomized controlled trials that reported (1) body mass index as well as the standard mean difference (SMD) and its standard deviation (SD) or 95%CI; or (2) data related to the 4 remaining SMBC (A. theory; B. insight; C. exchange; D. competition) from which the SMD and SD or 95%CI could be calculated.