Table 3.

Studies analyzed for their use of the National Social Marketing Centre’s social marketing benchmark criteria (SMBC)

Reference(s)	Intervention	Total SMBC	Social marketing benchmark criterion								Results of quality appraisal
			Participant orientation	Behavior	Theory	Insight	Exchange	Competition	Segmentation	Methods mix
Haerens et al. (2006),30,31 Haerens et al. (2007)32,33	Physical activity and healthy food	7	✓	✓	✓	–	✓	✓	✓	Education	Moderate30; Moderate31; Strong32; Moderate33
Sigmund et al. (2012)34	Healthy Schools project	5	✓	✓	–	–	–	✓	✓	Education	Weak
Klakk et al. (2013)35	CHAMPS study DK	6	✓	✓	–	–	✓	✓	✓	Support	Moderate
Simon et al. (2008)36	ICAPS	5	✓	✓	–	–	✓	–	✓	Education	Strong
Thivel et al. (2011)37	Physical activity program	5	✓	✓	–	–	–	✓	✓	Support	Weak
Graf et al. (2005)38	CHILT	4	✓	✓	–	–	–	–	✓	Education	Weak
Muckelbauer et al. (2009)39	Promotion of drinking water in schools	8	✓	✓	✓	✓	✓	✓	✓	Education	Strong
Brandstetter et al. (2012)40	URMEL-ICE	7	✓	✓	✓	–	✓	✓	✓	Education	Moderate
Siegrist et al. (2013)41	JuvenTUM project	5	✓	✓	–	–	–	✓	✓	Education	Moderate
Angelopoulos et al. (2009)42	CHILDREN study	6	✓	✓	✓	–	–	✓	✓	Education	Strong
Mihas et al. (2010)43	VYRONAS	6	✓	✓	✓	–	–	✓	✓	Education	Weak
Kristjansdottir et al. (2010),44 Magnusson et al. (2011),45 Magnusson et al. (2012)46	Lifestyle of 7- to 9-year-old children	6	✓	✓	✓	–	–	✓	✓	Education	Moderate44; Strong45; Moderate 46
Centis et al. (2012)47	Centro Salute G. C. Croce project	5	✓	✓	–	–	–	✓	✓	Education	Weak
Sacchetti et al. (2013)48	School-based intervention of PE	5	✓	✓	–	–	–	✓	✓	Education	Moderate
Singh et al. (2007),49 Singh et al. (2009)50	DOiT	6	✓	✓	–	–	✓	✓	✓	Education	Moderate49; Moderate50
Martens et al. (2008)51	Krachtvoer program	6	✓	✓	–	✓	–	✓	✓	Education	Moderate
Jurg et al. (2006)52	JUMP-in	6	✓	✓	✓	–	–	✓	✓	Education	Weak
Jansen et al. (2011)53	Lekker Fit!	6	✓	✓	✓	–	–	✓	✓	Support	Moderate
Ezendam et al. (2012)54	FATaintPHAT	6	✓	✓	✓	–	–	✓	✓	Education	Moderate
Grydeland et al. (2013)55	HEIA study	6	✓	✓	–	–	✓	✓	✓	Education	Moderate
Rosário et al. (2013)56	Intervention through teachers	6	✓	✓	✓	–	–	✓	✓	Education	Strong
Llargues et al. (2011)57	AVall study	5	✓	✓	–	–	–	✓	✓	Education	Strong
Tarro et al. (2014)58	EdAl study	7	✓	✓	–	✓	✓	✓	✓	Education	Moderate
Sollerhed et al. (2008)59	Expanded PE in primary school	6	✓	✓	–	–	✓	✓	✓	Support	Weak
Marcus et al. (2009)60	STOPP	7	✓	✓	✓	–	✓	✓	✓	Education	Moderate
Kriemler et al. (2010)61	KISS program	7	✓	✓	✓	–	✓	✓	✓	Support	Strong
Lakshman et al. (2010)62	Top Grub card game	7	✓	✓	✓	–	✓	✓	✓	Education	Moderate
James et al. (2004)63	CHOPPS	5	✓	✓	–	–	–	✓	✓	Education	Moderate
Breslin et al. (2012)64	Sport for LIFE	7	✓	✓	✓	✓	–	✓	✓	Education	Strong
Sahota et al. (2001)65	APPLES	5	✓	✓	–	–	–	✓	✓	Education	Weak
De Bourdeaudhuij et al. (2010)66	HELENA study	6	✓	✓	✓	–	–	✓	✓	Education	Weak
Te Velde et al. (2008)67	Pro Children Project	7	✓	✓	✓	–	✓	✓	✓	Education	Strong

Abbreviation and symbols: PE, physical education; ✓, indicates presence of the criterion; –, indicates absence of the criterion.