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. Author manuscript; available in PMC: 2016 Dec 1.
Published in final edited form as: Psychol Sci. 2015 Nov 5;26(12):1927–1936. doi: 10.1177/0956797615605818

Figure 1.

Figure 1

Framing an otherwise identical date as a landmark corresponding to a new calendar period increases the likelihood that participants choose to receive a reminder about a goal on the date in question.