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. Author manuscript; available in PMC: 2016 Dec 1.
Published in final edited form as: Psychol Sci. 2015 Nov 5;26(12):1927–1936. doi: 10.1177/0956797615605818

Figure 2.

Figure 2

Associating an otherwise identical landmark with the beginning of a new Chinese zodiac cycle increases the forecasted motivation of a Chinese man to adopt a goal-aligned healthy habit (but not a goal-misaligned unhealthy one).