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. Author manuscript; available in PMC: 2016 Apr 22.
Published in final edited form as: J Prim Prev. 2014 Jun;35(3):135–149. doi: 10.1007/s10935-014-0340-9

Table 1.

Initial strategies for engagement, recruitment and retention in a multilevel, community-based research study

Strategy Description of the process Principles addressed
Head Start (HS) Centers
1. Build on previous
relationships
Engaged communities with
existing or previous
relationships with our
research center or members
of the research team
Expand trust
Maintain long-term relationships
2. Identify an individual in
each community to advocate
for the study
Identified and worked with a
stakeholder in each
community who believed in
the study and was willing to
advocate for it within the
community
Find a community champion
Build partnership
Promote project benefits
3. Jointly develop a
Memorandum of Agreement
(MOA)
Collaborated with community
partners to develop an MOA
outlining the roles and
responsibilities of both the
research team and the
community partners, and
explicitly stating benefits for
both the intervention and
comparison sites
Provide for an equitable
partnership
Establish trust
Communicate clearly
Promote project benefits
4. Incorporate the partner
organization’s goals
Designed an intervention that
helped community partners
meet or exceed their own
performance standards and
other regulations or
requirements
Build partnership
Demonstrate respect
5. Assign one dedicated person
to maintain contact
Assigned a single point of
contact for community
partners to use when
communicating with the
research team
Build trust
Communicate clearly
Provide for an equitable
partnership
Children
1. Communicate in person with
families
Presented the study in-person
to family members, reviewed
materials and provided an
opportunity for questions
Build trust
Demonstrate respect
Promote project benefits
2. Use appropriate language Conducted presentations and
provided materials in Spanish
when appropriate and at the
appropriate education level to
enhance understanding
Communicate clearly
Demonstrate respect
Parents
1. Employ local champions to
assist with the project
Hired local champions to assist
with contacting potential
participants and scheduling
interviews
Find a community champion
Demonstrate respect
Communicate clearly
2. Conduct interviews at a
location convenient to
participants
Made interviews as convenient
and comfortable as possible
for the participants
Demonstrate respect
3. Use bilingual interviewers Used bilingual interviewers to
address participants in the
language in which they were
most comfortable
Build trust
Demonstrate respect
Provide incentives Provided incentives
commensurate with
participant commitment
Demonstrate respect
Grocery Stores
1. Involve a nutrition scientist Employed a nutrition scientist
familiar with the health and
nutritional aspects of
products and the intervention
as well as an understanding
of the business impact of the
intervention
Build partnership
Demonstrate respect
2. Have research team
members maintain
intervention materials
Had research team members go
to the grocery stores at
regular intervals to maintain
intervention materials (e.g.,
recipes, project brochures,
and signage)
Build partnership
Demonstrate respect
Healthcare Providers
1. Work through an established
network of healthcare providers
Recruited community
healthcare providers from an
established network
Build relationships
Focus on participant preferences
2. Make minimal requests on
healthcare provider time
Integrated interventions into
regular healthcare provider
practice
Demonstrate respect
Build relationships
3. Use professional
recommendations
Used the American Academy
of Pediatrics
recommendations and built
the intervention with those
recommendations in mind
Demonstrate respect
4. Offer an intervention-related
incentive
Provided an incentive that
contributed to the
intervention and met
professional standards for
healthcare providers
Build partnership
Demonstrate respect