Table 5.
Means, Standard Deviations, Correlations, and Square Root of AVE (n = 134) in Study 7
| Mean | SD | 1 | 2 | 3 | 4 | 5 | 6 | |
|---|---|---|---|---|---|---|---|---|
| 1 Gender (Dummy) | .545 | .500 | ||||||
| 2 Age | 5.560 | 3.323 | −.013 | |||||
| 3 Product involvement | 4.878 | 1.273 | .058 | .195* | (.754) | |||
| 4 General creativity | 4.739 | 2.604 | .139 | −.094 | .014 | |||
| 5 TR | 4.029 | 1.317 | −.073 | −.144 | .210* | .269** | (.731) | |
| 6 NEIS | 3.925 | 3.023 | .196* | −.389** | .024 | .404** | .387** | |
| 7 EEIS | 43.351 | 34.638 | .105 | −.456** | −.030 | .333** | .431** | .718** |
* p < 0.05; ** p < 0.01; SD, standard deviation; Square root of average variance extracted (AVE) is shown on diagonal in parentheses (where applicable), technical reflectiveness (TR) and product innovativeness are factors, TR with α .893; CR .888; AVE .535 (see also Table 2a, 2b) and product innovativeness with α .917; CR .913; AVE .568; number of enumerated improvement suggestions (NEIS), elaboration of enumerated improvement suggestions (EEIS).