Table 6.
Regression Results in Study 7
|
Model 1 number of enumerated improvement suggestions (NEIS) |
Model 2 elaboration of enumerated improvement suggestions (EEIS) |
|||
|---|---|---|---|---|
| Beta (T) | Beta (T) | Beta (T) | Beta (T) | |
| Gender | .171 (2.220)* | .202 (2.724)** | .093 (1.169) | −.131 (1.748) |
| Age | −.283 (−3.572)*** | −.225 (−2.905)** | −.321 (−3.920)*** | −.250 (−3.202)** |
| Product involvement | .027 (.355) | −.047 (−.618) | .009 (.114) | −.077 (−1.011) |
| General creativity | .314 (3.970)*** | .246 (3.164)** | .246 (3.013)** | .162 (2.065)* |
| TR | .295 (3.718)*** | .357 (4.455)*** | ||
| R2 | .257 | .330 | .210 | .316 |
| Changes in R2 | .072 | .106 | ||
| Changes in F | 11.169 | 13.820 | 8.582 | 19.850 |
| Significant changes in F | .000 | .000 | .000 | .000 |
* p < 0.05; ** p < 0.01; *** p < 0.001.