Table 4.2.

Examples of tools and tactics to promote your initiative

If your mission is to:	Then tools or tactics might be:
Create awareness of the risks of low birth weight among women of child-bearing age in Los Angeles	Advertise in exercise clubs, nail salons, and grocery stores. Distribute promotional tools to obstetricians. Offer free baby care seminars to expectant mothers. Request airing of public service announcements on local radio stations.
Reduce teen pregnancy	Sponsor events attended by teens. Conduct teen health education presentations. Develop authentic partnership with teens and provide education to create peer-sex educators.