Table 1. Type of service/product depicted in Super Bowl 2015 commercials (n = 110) .
n (%) | Average length (seconds) | |
Automobile | 18 (16.4) | 48.2 |
TV show | 18 (16.4) | 21.1 |
Food | 13 (11.8) | 33.4 |
Movie | 10 (9.1) | 35.9 |
Insurance | 8 (7.3) | 27.9 |
Phone | 6 (5.5) | 27.5 |
Alcohol | 5 (4.5) | 50.8 |
Game | 3 (2.7) | 35.0 |
Website hosting | 3 (2.7) | 30.0 |
Auto accessory | 2 (1.8) | 30.0 |
Credit card | 2 (1.8) | 29.5 |
Microsoft | 2 (1.8) | 60.0 |
Party supplies | 2 (1.8) | 15.0 |
Vacation | 2 (1.8) | 45.0 |
Other | 16 (14.5) | 39.4 |
Total | 110 (100) | 31.5 |