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. 2016 Mar 31;6(1):37–41. doi: 10.15171/hpp.2016.06

Table 1. Type of service/product depicted in Super Bowl 2015 commercials (n = 110) .

n (%) Average length (seconds)
Automobile 18 (16.4) 48.2
TV show 18 (16.4) 21.1
Food 13 (11.8) 33.4
Movie 10 (9.1) 35.9
Insurance 8 (7.3) 27.9
Phone 6 (5.5) 27.5
Alcohol 5 (4.5) 50.8
Game 3 (2.7) 35.0
Website hosting 3 (2.7) 30.0
Auto accessory 2 (1.8) 30.0
Credit card 2 (1.8) 29.5
Microsoft 2 (1.8) 60.0
Party supplies 2 (1.8) 15.0
Vacation 2 (1.8) 45.0
Other 16 (14.5) 39.4
Total 110 (100) 31.5