Table 1.

Details of focus groups

Focus group	Participant type	Number	Gender	Age range	Location
G1	No medical condition. Recruited from Dundee University.	7	7 female	30s – 60s	Dundee, Scotland
G2	People with a diagnosis of diabetes. Recruited from Diabetes UK, via the SIGN network of voluntary organisations.	7	4 male, 3 female	40 - 75	Glasgow, Scotland
G3	No medical condition. Recruited from the SIGN network of patient organisations.	4	1 male, 3 female	45 - 75	Inverness, Scotland
G4	People with a diagnosis of depression. Recruited via the SIGN network of voluntary organisations.	7	3 male, 4 female	30 - 75	Edinburgh, Scotland
G5	No medical condition Recruited through Scottish Health Research Register (SHARE) and the University of Dundee.	7	6 male, 1 female	41 – 70	Dundee, Scotland
G6	Young people. Recruited by the Scottish Health Council.	5	2 male, 3 female	18-25	Glasgow, Scotland
G7	Health communications professionals including representatives from the voluntary sector, media, and academic journals.	11	3 male, 8 female	not recorded	London, England
G8	No medical condition. Recruited through Scottish Health Research Register (SHARE) and the University of Dundee.	9	2 male, 7 female	40s-60s	Dundee, Scotland
G9	No medical condition. Recruited through Scottish Health Research Register (SHARE)	5	1 male, 4 female	40s – 70s	Dundee, Scotland