Fig 4. Positive and Negative Connotations.

Relationship between ratings of the 64 words’ negative and positive connotations. The dotted line represents what would be expected if the ratings of the words’ negative connotations were perfectly anti-correlated with the words’ positive connotations. The solid line reflects predicted values from the regression line, which revealed linear and quadratic relationships between the ratings. Items that deviated from the general pattern and “moist” are identified with labels.