Table 3. Definitions of Rated Dimensions.

Dimension	Definition (and scale labels)
Personal use	How often do YOU use the word in any way–speaking or writing?
	(0 = Never; 50 = Sometimes; 100 = All the time)
Familiarity	How often do you encounter the word? For example, you may hear it used in a conversation, on the radio, in a movie or on TV, or you may read the word in a magazine, book, or the Internet, etc.
	(0 = Never; 50 = Sometimes; 100 = All the time)
Aversiveness	How aversive is this word to YOU?
	(0 = Not at all; 50 = Somewhat; 100 = Extremely)
Valence	How positive or negative is the word?
	(0 = Strongly negative; 50 = Neutral; 100 = Strongly positive)
Arousal	How exciting is the word? Consider how much the word grabs your attention.
	(0 = Not at all; 50 = Medium; 100 = Extremely)
Imagery	How easily does the word bring an image to mind? When you think of the word, can you picture what it is? If this is easy, the word is high in imagery. For example, a word like "apple" has more imagery than a word like "honor."
	(0 = Doesn’t bring an image to mind; 100 = Brings a vivid image to mind)

Definitions of the six rated dimensions, as presented to participants in the study. Bolded and capitalized words were bolded and capitalized for participants.