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. 2016 Apr 29;7:607. doi: 10.3389/fpsyg.2016.00607

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Copyright © 2016 Loy, Wieber, Gollwitzer and Oettingen.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Simple slopes for intention to reduce meat consumption differentiated for intervention condition (control vs. MCII) in the 1st week (A) and 4th week (B) after the intervention. Meat reduction values of this display were calculated for weak intention (M - 1 SD), moderate intention (M) and strong intention (M + 1 SD). MCII, mental contrasting with implementation intentions.