Table 1.

Means and standard deviations for the intention to reduce meat consumption, meat consumption levels, and meat reduction in g/day.

Variable		Control	MCII	t
Baseline intention	M(SD)	3.81 (1.97)	4.29 (1.59)	0.98
Baseline consumption	M(SD)	86.7 g (45.4)	108.5 g (48.3)	1.72
Follow-up 1 consumption	M(SD)	60.3 g (39.7)	63.2 g (34.9)	0.29
Follow-up 1 reduction	ΔM(SD)	26.4 g (38.2)	45.2 g (39.1)	1.79
Follow-up 2 consumption	M(SD)	59.7 g (42.4)	58.2 g (38.2)	-0.14
Follow-up 2 reduction	ΔM(SD)	27.0 g (39.4)	50.3 g (39.6)	2.19
	n	28	27

MCII, mental contrasting with implementation intentions.