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The data for the word-cued and important memories is from Rubin and Schulkind (1997), and is used to illustrate the Koppel and Berntsen (2015) review. The last decade of the word-cued memories has a value of 57%. The olfactory plot is an approximation based on papers by Chu and Downes (2000) and Willander and Larsson (2006, 2007), with the last decade approximated from information in Chu and Downes (2000).
