Table 1.

Baseline characteristics of survey participants, Number of observations (N) = 2478

Variable	N (%)
Pledge group
Healthcare Professionals	1696 (68.4 %)
Members of Public	782 (31.6 %)
Missing	0 (0 %)
Age
<35 years old	596 (24.1 %)
35-64 years old	1548 (62.5 %)
≥65 years old	114 (4.6 %)
Prefer not to say	10 (0.4 %)
Missing	210 (8.5 %)
Sex
Female	1657 (66.9 %)
Male	598 (24.1 %)
Prefer not to say	15 (0.6 %)
Missing	208 (8.4 %)
Do you remember your pledge?
Yes	1087 (43.9 %)
Somewhat	1286 (51.9 %)
No	105 (4.2 %)
Missing	0 (0 %)
Act in line with pledge before campaign
Strongly agree	761 (30.7 %)
Agree	1021 (41.2 %)
Tend to Agree	505 (20.4 %)
Tend to Disagree	101 (4.1 %)
Disagree	6 (0.2 %)
Strongly Disagree	4 (0.2 %)
Missing	80 (3.2 %)
Confusion on what AMR is before the campaign?
Yes	34 (1.4 %)
No	2399 (96.8 %)
Missing	45 (1.8 %)
Prior knowledge on AMR?
Yes	2386 (96.3 %)
No	44 (1.8 %)
Missing	48 (1.9 %)
Outcomes
Act in line with pledge after campaign
Always	1571 (63.4 %)
Most of the time	709 (28.6 %)
Some of the time	96 (3.9 %)
Occasionally	64 (2.6 %)
Never	37 (1.5 %)
Missing	1 (0.0 %)
Acquired more knowledge of AMR after campaign
No	1316 (53.1 %)
Yes	1103 (44.5 %)
Missing	59 (2.4 %)