Table 2.

PBS use intentions as a function of DRT frame, PBS norms, and Belief in the Frame

Model Parameters	MC	SLD PBS	HR PBS	MD PBS
π0i Intercept	B00	2.296***	3.276***	2.233***
Gender	B01	0.535***	0.444**	0.592***
Age	B02	−0.071	−0.151**	−0.008
Frame	B03	0.144	0.035	0.088
PBS Norm	B04	0.607***	0.675***	0.413**
Belief in Frame	B05	0.049	0.108	0.112
Belief × PBS Norm	B06	−0.003	0.377	0.130
Frame × PBS Norm	B07	0.754*	0.743**	0.523*
Frame × Belief	B08	−0.136	−0.483	−0.360
Frame × Norm × Belief	B09	0.770	0.544	1.109**
Random Variance	u0i	0.719***	0.567***	0.443***
π1i Time in Study	B10	0.012	−0.045**	−0.002
Frame	B11	−0.015	0.010	−0.009
PBS Norm	B12	0.009	0.020	0.022
Belief in Frame	B13	−0.033	−0.036	−0.018
Belief × PBS Norm	B14	−0.070	0.022	−0.052
Frame × PBS Norm	B15	0.150**	0.121*	0.136**
Frame × Belief	B16	0.144***	0.009	0.095**
Frame × Norm × Belief	B17	0.082	0.136	0.154*
ICC		0.364	0.460	0.427

Note. MC = Model Coefficient from Multilevel Equation. PBS = Protective Behavioral Strategy. SLD = Stopping/Limiting Drinking. MD = Manner of Drinking. SHR = Serious Harm Reduction. DRT = Deviance Regulation Theory. DRT Frame coded 0 = positive, 1 = negative. PBS Norms coded 0 = low norms, 1 = high norms. Separate analyses were done for each PBS. Between-subjects observations (i.e., study participants) n = 76, within-subjects observations (i.e., study weeks) n = 467

^*p < .10,

^**p < .05,

^***p < .01