Table 2.

Top terms based on TF-IDF scores.

	Frequency	% Total	No. cases	% cases	TF-IDF
RT	1200	0.50%	2	25.00%	722.5
BLUCIGS	1827	0.80%	4	50.00%	550
CO	4111	1.80%	6	75.00%	513.6
HREF	559	0.20%	2	25.00%	336.6
BLU	1302	0.60%	5	62.50%	265.8
NOFOLLOW	409	0.20%	2	25.00%	246.2
REL	409	0.20%	2	25.00%	246.2
BLUCRM	272	0.10%	1	12.50%	245.6
DM	325	0.10%	2	25.00%	195.7
OT	410	0.20%	3	37.50%	174.6
BLUNATION	556	0.20%	4	50.00%	167.4
CLASS	466	0.20%	4	50.00%	140.3
SAVE	503	0.20%	5	62.50%	102.7
PWD	110	0.00%	1	12.50%	99.3
WARD	163	0.10%	2	25.00%	98.1
VAPORIZER	206	0.10%	3	37.50%	87.7
SXSW	202	0.10%	3	37.50%	86
HASHTAG	412	0.20%	5	62.50%	84.1
BLUFREEDOM	275	0.10%	4	50.00%	82.8
HTTPS	589	0.30%	6	75.00%	73.6