Table 5.
Non-content interactions between users and e-cigarette brands. The numbers in parentheses represent the ratio of comments to original posts on Facebook and Instagram.
| Count | Google+ | Count | Count | Count | |||
| comments | 26612 |
|
|
comments | 2127 |
|
|
| Blu | 18582 (2.94) |
|
|
Blu | 1838 (5.37) |
|
|
| V2 | 8030 (2.23) |
|
|
V2 | 289 (0.98) |
|
|
| Likes | 54029 | plusoners | 754 | likes | 17034 |
|
|
| Blu | 37231 | Blu | 740 | Blu | 11214 |
|
|
| V2 | 16798 | v2 | 14 | V2 | 5820 |
|
|
|
|
|
resharers | 80 |
|
|
retweets | 14781 |
|
|
|
Blu | 80 |
|
|
Blu | 13879 |
|
|
|
V2 | 0 |
|
|
V2 | 902 |