Skip to main content
. 2016 Feb 5;2(1):e4. doi: 10.2196/publichealth.4742

Table 4.

Variations in biases by author characteristics for all cities (N=2200).

Characteristics of ad
authors
Biases


Racism Ageism Weightism Physical appearance Gender expression Homophobia DDF Total
n
Race, P value .11 .87 .06 .11 .09 .99 .79

White, n (%) 2 (0.4) 4 (0.7) 10 (1.9) 23 (4.3) 7 (1.3) 0 (0.0) 125 (23.0) 541

Black, n (%) 0 (0.0) 4 (2.7) 6 (4.1) 1 (0.7) 7 (4.8) 0 (0.0) 35 (24.0) 146

Other, n (%) 0 (0.0) 3 (1.8) 5 (0.9) 11 (2.0) 5 (0.9) 0 (0.0) 39 (7.2) 166

Not mentioned, n (%) 2 (0.3) 23 (1.8) 30 (2.2) 61 (4.5) 23 (1.7) 1 (0.1) 275 (25.1) 1347
Age, P value .35 .006 .85 .09 .10 .049 0.88

18-25, n (%) 0 (0.0) 11 (2.9) 10 (2.6) 20 (5.3) 12 (3.2) 0 (0.0) 96 (25.2) 381

26-35, n (%) 0 (0.0) 17 (2.5) 17 (2.5) 39 (5.7) 17 (2.5) 0 (0.0) 177 (25.7) 689

36-45, n (%) 1 (0.2) 1 (0.2) 9 (1.7) 21 (3.9) 6 (1.1) 0 (0.0) 131 (24.4) 537

46+, n (%) 3 (0.8) 5 (1.3) 10 (2.6) 9 (2.3) 5 (1.3) 0 (0.0) 87 (22.7) 384

Not mentioned,
n (%)
2 (1.0) 0 (0.0) 5 (2.4) 7 (3.4) 2 (1.0) 1 (0.5) 49 (23.5) 209
Sexual orientation, P value .10 .46 .30 .93 <.001 .99 .56

Homosexual,
n (%)
0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 1 (14.3) 7

Straight,
n (%)
0 (0.0) 0 (0.0) 0 (0.0) 1 (3.1) 2 (6.3) 0 (0.0) 11 (34.4) 32

Bisexual,
n (%)
0 (0.0) 5 (3.7) 6 (4.4) 6 (4.4) 9 (6.7) 0 (0.0) 36 (26.7) 135

Not mentioned,
n (%)
7 (0.4) 29 (1.4) 45 (2.2) 89 (4.4) 31 (1.5) 1 (0.1) 492 (24.3) 2026
HIV status, P value .26 .96 .77 .47 .89 .93 <.001

Negative, n (%) 2 (0.7) 5 (1.7) 8 (2.8) 16 (5.6) 6 (2.1) 0 (0.0) 96 (33.3) 228

Positive, n (%) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 2 (22.2) 9

Not mentioned,
n (%)
5 (0.3) 29 (1.5) 44 (2.3) 80 (4.2) 36 (1.9) 1 (0.1) 532 (28.0) 1903
DDF status, P value .13 .04 .04 .27 .37 .93 <.001

DDF, n (%) 3 (0.4) 13 (1.9) 22 (3.2) 5.6 (39) 15 (2.1) 0 (0.0) 275 (39.4) 698

Not mentioned,
n (%)
4 (0.3) 21 (1.4) 29 (1.9) 3.8 (57) 20 (1.8) 1 (0.1) 265 (17.7) 1502
Physical appearance, P value .67 .10 .58 <.001 .21 .65 .14

Good looking,
n (%)
1 (0.3) 10 (2.8) 10 (2.7) 44 (12.0) 10 (2.7) 0 (0.0) 91 (24.7) 368

Not mentioned,
n (%)
3 (0.2) (24 (1.4) 41 (2.2) 52 (2.8) 32 (1.8) 1 (0.1) 449 (24.5) 1832
Total
7 (0.3) 34 (1.6) 51 (2.3) 96 (4.4) 42 (1.9) 1 (0.1) 540 (24.6) 2200