Table 2.
Percentage totals of the three measures for the four account types.
| Account types | Retweet impressions rank scale (%) |
Total impressions (%) |
Amplification multipliers (%) |
Average (%) |
| Individual | 76.29 | 67.79 | 96.16 | 80.08 |
| Organizational | 11.94 | 15.23 | 0.02 | 9.06 |
| Media | 9.34 | 11.15 | 0.01 | 6.83 |
| Policy | 2.43 | 5.83 | 3.81 | 4.03 |