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. Author manuscript; available in PMC: 2017 Jan 1.
Published in final edited form as: J Subst Use. 2015 Sep 18;21(4):361–367. doi: 10.3109/14659891.2015.1029023

Table 4.

Alcohol advertisements on internet television programs – July 2014 (four-week summary) – based on four individual reviewers.

Program Total Number of Episodes Viewed Total Ads for All Products Number of Alcohol Ads Average Alcohol Ads per Episode Percentage of Ads for Alcohol (%) Alcohol Brands Advertised
Tosh.O 20 304 52 2.6 17.1 Heineken, Jim Beam, Maker’s Mark, Patron
1000 Ways to Die 20 335 40 2.0 11.9 Bud Light, Coors Light, Corona, Jim Beam, Maker’s Mark, Patron, Smirnoff, Svedka
Law and Order: SVU 20 463 3 0.2 0.6 Sauza
CSI 19 550 4 0.2 0.7 Michelob, Michelob Ultra
NCIS 20 502 14 0.7 2.8 Michelob Ultra
Comedy Central Presents 16 267 23 1.4 8.6 Bud Light, Coors, Corona, Heineken, Jim Beam, Maker’s Mark
The Daily Show 20 303 56 2.8 18.5 Bud Light, Coors Light, Corona, Heineken, Jim Beam, Maker’s Mark, Patron, Smirnoff
The Colbert Report 20 293 53 2.7 18.1 Bud Light, Coors Light, Corona, Heineken, Jim Beam, Maker’s Mark, Patron, Svedka
Deadliest Warrior 20 432 44 2.2 10.2 Bud Light, Coors Light, Corona, Jim Beam, Maker’s Mark, Patron
TOTAL 175 3,449 289 1.7 8.4