Table 2.
MINDSPACE: Key Lessons of the Behavioral Insight Team Approach
| Acronym | Stands for | Explanation |
|---|---|---|
| M | Messenger | We are heavily influenced by who conveys the information |
| I | Incentives | People respond to incentives, and in particular they exhibit loss aversion |
| N | Norms | People are influenced by their perception of what others do |
| D | Defaults | People are heavily influenced by default options |
| S | Salience | People are particularly influenced by incentives that are visible and new |
| P | Priming | People can be influenced by subconscious cues |
| A | Affect | Emotions shape decisions |
| C | Commitment | People with time-inconsistent preferences may seek pre-commitment devices |
| E | Ego | People prefer to act in ways that make them feel better about themselves |