Table 3.

Content of 140 Tumblr Posts by Poster Sex.

Post Content	All	Female	Male	P*	Cohen’s κ†
Hookah Image				.045	.85
No	39	44	23
Yes	61	56	77
Hookah Tobacco Flavor				.29	.83
No	91	91	97
Yes	9	9	3
Electronic Smoking Device				.65	1.00
No	91	91	93
Yes	9	9	7
Smoke				.31	.90
No	45	43	53
Yes	55	57	47
Tricks				.88	.69
No	82	81	80
Yes	18	19	20
Alcohol				.008	.78
No	94	97	83
Yes	6	3	17
Cigarettes				.58	.56
No	98	99	100
Yes	2	1	0
Marijuana				.45	1.00
No	89	89	93
Yes	11	11	7
Sexuality				.08	.61
No	76	74	90
Yes	24	26	10
Food/Beverage				.31	.69
No	91	93	87
Yes	9	7	13
Socializing				.67	.81
0–1 Person	78	77	73
2+ People	22	23	27

^*Significance value determined by chi-square test. Bold values are significant at a level of p<.05 or less.

^†Measuring inter-rater reliability of coders.