Table 1.

Tailored persuasive message examples

Message	Group	Type of message sent
A	High screening intention	Clear information about where/when/how they can receive screening
B	Low screening intention/high cancer worry	Gain-framed message:
		“Detecting cancer early can lead to a higher chance of survival”
C	Low screening intention/low cancer worry	Loss-framed message:
		“Not detecting cancer early can increase the risk of fatality”
Control group		Usual reminder:
		“You are due for your cancer screening” “FOBT is needed for colorectal cancer screening”