TABLE 2—
East Los High Audience Narrative Engagement: United States, 2013
| Survey Item | Total Mean ±SD | Target Mean ±SD |
| Audience program ratinga | ||
| Storyline appeal | 4.68 ±0.79 | 4.61 ±0.83 |
| Enjoyment of Hulu drama series | 4.88 ±0.45 | 4.93 ±0.26 |
| Enjoyment of transmedia extensions | 4.56 ±0.86 | 4.58 ±0.83 |
| Production quality | 4.74 ±0.53 | 4.73 ±0.55 |
| Wanting more | 4.96 ±0.23 | 4.97 ±0.17 |
| Audience narrative engagementb | ||
| Attention focus | 1.34 ±0.50 | 1.35 ±0.49 |
| Narrative understanding | 1.37 ±0.56 | 1.31 ±0.49 |
| Narrative presence | 1.51 ±0.67 | 1.49 ±0.68 |
| Perceived realism | 1.35 ±0.51 | 1.30 ±0.48 |
| Cognitive processing | 1.42 ±0.62 | 1.42 ±0.62 |
| Emotional engagement | 1.44 ±0.62 | 1.46 ±0.67 |
| Audience character identificationc | ||
| You feel like you know | ||
| Jacob | 1.43 ±0.70 | 1.40 ±0.70 |
| Jessie | 1.57 ±0.82 | 1.48 ±0.77 |
| Maya | 1.45 ±0.81 | 1.53 ±0.88 |
| Ceci | 1.72 ±0.94 | 1.70 ±1.04 |
| Vanessa | 1.91 ±1.05 | 1.91 ±1.12 |
| Abe (Ceci’s abusive boyfriend) | 3.14 ±1.34 | 3.19 ±1.42 |
| Freddie (Vanessa trades him sex for a favor) | 3.24 ±1.33 | 3.13 ±1.31 |
| Ramon (Maya’s rapist) | 3.09 ±1.30 | 2.98 ±1.25 |
| You like | ||
| Jacob | 1.31 ±0.70 | 1.22 ±0.62 |
| Jessie | 2.28 ±1.40 | 2.21 ±1.44 |
| Maya | 1.51 ±0.99 | 1.52 ±1.00 |
| Ceci | 1.55 ±0.76 | 1.51 ±0.72 |
| Vanessa | 2.73 ±1.50 | 2.62 ±1.50 |
| Abe (Ceci’s abusive boyfriend) | 3.72 ±1.43 | 3.55 ±1.51 |
| Freddie (Vanessa trades him sex for a favor) | 3.40 ± 1.46 | 3.25 ±1.47 |
| Ramon (Maya’s rapist) | 3.76 ±1.40 | 3.63 ±1.45 |