Table 3.
Integrative revision of classical motivational taxonomies and co-creation motivators.
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Extrinsic motivation | Intrinsic motivation |
|---|---|---|
| Higher-order needs | Social capital, personal relationships, and identity construction Social standing and renown | Self-esteem, self-efficacy, and self-expression |
| Lower-order needs | Financial rewards Career advancement | Hedonic motivations Learning |
Source: Based on Guillén et al. (2014).
