Table 4.

Extended integrative revision of classical motivational taxonomies and co-creation motivators.

	Extrinsic motivation	Intrinsic motivation	Transcendent motivation
Higher-order needs	Social capital, personal relationships, and identity construction Social standing and renown	Self-esteem, self-efficacy, and self-expression	Society's welfare Contribution to the common good
Lower-order needs	Financial rewards Career advancement	Hedonic motivations Learning	Service, help, and collaboration

Source: Based on Guillén et al. (2014).