Table III.

Demographic factors associated with attitudinal scores by message

Message	Believability	Convincingness	Personal relevance
Alcohol increases your risk of cancer	Age (−)	N/A	N/A
Alcohol increases your risk of breast cancer	N/A	Tertiary education (−)	Gender (females +) Age (−)
Alcohol increases your risk of bowel cancer	N/A	N/A	Gender (males +)
Alcohol increases your risk of breast, bowel, throat and mouth cancer	Gender (females +)	Gender (females +)	Tertiary education (+)
Reduce your drinking to reduce your risk of cancer	N/A	N/A	N/A
Warning: Alcohol increases your risk of cancer	N/A	N/A	N/A

Note: (−) denotes a negative relationship; (+) denotes a positive relationship.