Table IV.

Alcohol intentions outcomes by statement

Statement(s)	Extent to which should reduce amount of alcohol consumed Mean (SD)			Extent to which actually will reduce amount of alcohol consumed Mean (SD)			Intention to drink 5+ drinks in a single sitting Mean (SD)			Intentions composite Mean (SD)
	Pre- exposure	Post- exposure	Δ	Pre- exposure	Post- exposure	Δ	Pre- exposure	Post- exposure	Δ	Pre- exposure	Post- exposure	Δ	d [95% CI]
All statements (N = 1680)	2.66 (1.29)	2.96 (1.32)***	0.30	2.48 (1.17)	2.76 (1.21)***	0.28	2.64 (1.48)	2.41 (1.37)***	0.23	2.83 (0.78)	3.10 (0.84)***	0.27	0.45 [0.27, 0.52]
Alcohol increases your risk of bowel cancer (n = 285)	2.64 (1.31)	3.04 (1.33)***	0.40	2.52 (1.19)	2.81 (1.22)***	0.29	2.68 (1.50)	2.39 (1.36)***	0.29	2.83 (0.79)	3.15 (0.83)***	0.32	0.54 [0.17, 0.71]
Warning: Alcohol increases your risk of cancer (n = 262)	2.72 (1.22)	2.96 (1.28)***	0.24	2.51 (1.15)	2.82 (1.20)***	0.31	2.66 (1.49)	2.37 (1.36)***	0.29	2.86 (0.76)	3.14 (0.82)***	0.28	0.47 [0.17, 0.64]
Alcohol increases your risk of cancer (n = 275)	2.62 (1.33)	2.88 (1.34)***	0.26	2.43 (1.18)	2.75 (1.27)***	0.32	2.65 (1.45)	2.38 (1.28)***	0.27	2.80 (0.80)	3.08 (0.87)***	0.28	0.45 [0.17, 0.62]
Alcohol increases your risk of breast, bowel, throat and mouth cancer (n = 307)	2.71 (1.32)	3.00 (1.32)***	0.29	2.50 (1.13)	2.77 (1.18)***	0.27	2.68 (1.47)	2.46 (1.39)***	0.22	2.84 (0.77)	3.10 (0.85)***	0.26	0.44 [0.18, 0.60]
Alcohol increases your risk of breast cancer (n = 284)	2.59 (1.32)	2.89 (1.38)***	0.30	2.37 (1.18)	2.63 (1.22)***	0.26	2.57 (1.50)	2.43 (1.47)**	0.14	2.79 (0.77)	3.03 (0.81)***	0.24	0.42 [0.17, 0.59]
Reduce your drinking to reduce your risk of cancer (n = 267)	2.67 (1.27)	2.96 (1.28)***	0.29	2.53 (1.19)	2.78 (1.20)***	0.25	2.60 (1.49)	2.43 (1.38)***	0.17	2.86 (0.81)	3.11 (0.83)***	0.25	0.37 [0.17, 0.54]

^**P < 0.01.

^***P < 0.001.