| Issue linkage |
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| Agenda setting |
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| Developing usable knowledge |
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| Monitoring |
By CSOs (i.e. Breaking the Rules, Stretching the Rules and Look What They’re Doing reports)
By business/industry (i.e. monitoring own marketing practices)
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| Rule making |
By IGOs (WHO and UNICEF adoption of Code)
By other IGOs (FAO, WTO and Codex Alimentarius)
By national governments (adoption of code into domestic law)
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| Norm development |
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By business/industry (CSR initiatives and legal action challenging reported violations)
By CSOs (drawing public attention to Code and violations, promoting breastfeeding)
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| Policy verification |
By national governments (reporting progress to WHO)
By CSOs (periodic reports on state of the code by country and company)
By health workers (e.g. reporting violations to government officials)
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| Enforcement |
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| Capacity building (technology transfer) |
By national governments (i.e. providing information on infant feeding)
By CSOs (International Code Documentation Centre)
By business/industry (only if strictly approved by government)
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| Capacity building (organizational skills) |
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| Promote vertical integration |
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| Financing |
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