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. 2016 May 20;18(5):e114. doi: 10.2196/jmir.5592

Table 3.

Univariate distribution and multivariate odds ratios for exposure to television or radio programs on NCDs during the past 12 months and willingness to receive health-related SMSc or email, by sex, age and socioeconomic status (Seychelles, N=1240, 2013–2014).

Population characteristic Viewed a program on television Listened a program on radio Would like to receive SMS messages Would like to receive email messages
% aORd % aOR % aOR % aOR
Total 83.6 59.7 84.5 41.0
Sex

Male 79.3 1 57.8 1 80.7 1 36.4 1

Female 87.8 1.92 e 61.6 1.08 88.4 2.73 45.3 1.65

P value <.001 .2 <.001 .006
Age (years)

25–34 70.1 1 43.8 1 91.5 1 49.5 1

35–44 87.2 2.76 55.2 1.66 87.1 0.65 43.7 0.61

45–54 90.0 3.62 71.7 3.41 86.3 0.85 39.9 0.54

55–64 88.9 3.20 76.6 3.88 65.2 0.33 19.7 0.26

P value <.001 <.001 <.001 <.001
Education

Did not complete obligatory 86.0 1 80.0 1 51.1 1 10.3 1

Obligatory 87.1 1.27 62.0 0.72 83.0 2.57 21.5 0.65

Vocational 74.1 0.84 52.7 0.80 90.1 3.63 32.4 1.04

Polytechnic 81.7 1.09 55.6 0.96 93.4 5.98 67.5 1.56

University 84.7 1.47 51.9 0.79 83.2 3.61 93.3 4.93

P value .85 <.001 <.001 <.001
Annual income (Seychelles rupees)

<3000 85.5 1 75.7 1 60.1 1 10.0 1

3000–5000 85.3 1.31 64.5 0.88 84.5 2.37 20.6 0.92

5000–8000 82.6 1.17 56.7 0.69 87.7 2.62 34.7 1.26

8000–15,000 82.9 1.22 55.6 0.69 89.3 2.22 63.3 2.29

≥15,000 82.3 0.81 52.0 0.46 83.5 1.99 82.8 5.94

P value .55 <.001 <.001 <.001
Occupation

Nonqualified laborer 85.8 1 72.3 1 69.4 1 3.90 1

Semiqualified manual 83.0 1.21 60.2 0.75 88.1 3.34 23.6 5.91

Qualified manual 77.3 0.97 51.3 0.57 82.5 1.73 33.7 6.46

Semiqualified nonmanual 86.0 1.06 54.0 0.55 93.5 3.08 59.0 16.7

Qualified professional 83.4 0.96 56.7 0.64 87.2 1.30 82.0 25.4

P value .49 <.001 .001 <.001

aWald test for univariate differences between the first and last categories of each socioeconomic variable.

bNCDs: noncommunicable diseases.

cSMS: short message service.

dMultivariate odds ratios are adjusted (aOR) to all socioeconomic variables (sex, age, education, income, and occupation) with the reference categories identified as 1.

eCoefficients with P <.05 are represented in italics.