Table 4.

Univariate distribution^a and multivariate odds ratios for exposure to television or radio programs on NCDs^b during the past 12 months and willingness to receive health-related SMS^c or email, by NCD risk factor categories (Seychelles, n=1240, 2013–2014).

Population characteristic		Mobile ownership	Viewed a program on television		Listened a program on radio		Would like to receive SMS messages		Would like to receive email messages
		%	%	aOR	%	aOR	%	aOR	%	aOR
Smoking
	Smoker	83.3	81.3	1	55.8	1	80.2	1	28.0	1
	Ex-smoker	92.2	85.5	0.93	62.6	0.99	84.5	1.31	39.8	1.47
	Never smoked	96.2	83.9	0.82	60.4	1.24	85.8	0.87	44.5	0.96
		<.001	.41		.25		.06		<.001
Alcohol intake
	None	94.5	84.8	1	62.3	1	84.6	1	40.7	1
	Moderate	94.8	84.3	1.24	58.6	1.05	85.9	1.13	46.2	0.88
	Heavy	89.0	80.3	0.86	56.5	0.91	82.7	0.88	34.5	0.65
	.006	.14		.12		.50		0.13
Physical activity
	Sedentary	93.6	83.9	1	58.6	1	86.4	1	59.0	1
	Moderate	93.2	84.8	1.09	60.9	1.03	85.2	0.94	39.8	0.53 e
	Active	92.7	77.0	0.81	55.7	0.99	78.3	0.57	19.3	0.3
		.72	.11		.58		.05		<.001
Body mass index
	<25	89.2	82.0	1	53.0	1	83.0	1	38.3	1
	25–30	95.7	82.5	0.68	61.1	1.15	84.8	1.01	43.3	0.98
	≥ 30	94.8	86.4	0.7	65.4	1.22	86.0	1.05	41.2	0.98
		.002	.11		<.001		.42		.49
Hypertension
	Negative	94.9	79.9	1	53.9	1	87.9	1	45.0	1
	Positive	90.7	89.0	1.27	68.3	1.05	79.4	0.74	34.8	0.87
		.003	<.001		<.001		<.001		.002
Elevated sugar
	Negative	94.8	81.8	1	56.7	1	86.9	1	42.5	1
	Positive	87.2	90.0	1.36	70.7	1.09	75.8	0.79	34.9	1.23
		<.001	.001		<.001		<.001		.002

^aWald test for univariate differences between the first and last categories of each socioeconomic variable.

^bNCDs: noncommunicable diseases.

^cSMS: short message service.

^dMultivariate odds ratios are adjusted (aOR) to all socioeconomic variables (sex, age, education, income, and occupation) with the reference categories identified as 1.

^eCoefficients with P <.05 are represented in italics.