Table 2.
Analysis of covariance (ANCOVA) test statistics for follow up intentions to tan and intentions to quit tanning
| Behavioral Outcomes | Mediating Variables | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Intentions to Tan |
Intentions to Quit Tanning |
Fear Response | Perceived Message Strength |
Message Derogation | ||||||
| F | P value | F | P value | F | P value | F | P value | F | P value | |
| Main Effects | ||||||||||
| Self Affirmation | 10.9 | .007 | .39 | .692 | .40 | .444 | 4.2 | .076 | 6.6 | .032 |
| Message Framing | 11.7 | .006 | 33.3 | <.001 | 20.2 | <.001 | 16.4 | .001 | 4.2 | .087 |
| Interaction Effects | ||||||||||
| Self Affirmation x Message Framing |
.56 | .540 | .00 | .997 | .03 | .835 | 1.5 | .292 | .21 | .700 |
| Baseline Covariates | ||||||||||
| Intentions | 295.1 | <.001 | 176.4 | <.001 | -- | -- | -- | -- | -- | -- |
| Frequent Tanning | 66.1 | <.001 | 6.14 | .115 | .09 | .721 | 1.9 | .228 | 6.7 | .030 |
| Attitudes | 14.6 | .002 | .50 | .653 | 6.9 | .002 | 4.5 | .068 | 7.2 | .025 |
| Perceived Risks | 44.2 | <.00 | 94.8 | <.001 | 9.3 | <.001 | 240.1 | <.001 | 178.9 | <.001 |