Table 6. Discriminant validity of the latent constructs.

	Behavioral intention	Perceived ease of use	Internet self-efficacy	Perceived privacy protection	Perceived quality of online community sites	Perceived technology affordances	Perceived usefulness
Behavioral intention	0.906
Perceived ease of use	.372**	0.872
Internet self-efficacy	.405**	.334**	0.800
Perceived privacy protection	.197**	.455**	.204**	0.921
Perceived quality of online community sites	.330**	.415**	.238**	.431**	0.845
Perceived technology affordances	.380**	.541**	.293**	.431**	.494**	0.780
Perceived usefulness	.454**	.567**	.186*	.414**	.393**	.529**	0.895

Note: (a) The diagonals represent the average variance extracted (AVE), while the other matrix entries represent the shared variance (the squared correlations). (b)

** P<0.01

* P<0.05.