Table 2.

Time investment, costs, impressions, first time visits, and sign-ups of each advertising method.

	Advertising method	Time, hrs	Cost, $	Impressions, n	Visits, n	Sign- ups, n	Time per sign-up, mins	Cost per impression, $	Cost per sign-up, $
Web-based
	Community calendar	2	70	‒	20	6	20	‒	12
	Untargeted Facebook	6	1438	119,806	877	21	17	0.01	68
	Targeted Facebook	20	7721	547,507	5372	184	7	0.01	42
	Google AdWords	8	495	18,773	34	1	480	0.03	495
Print
	Posters	12	574	–	–	11	365	–	52
	Health care leaflets	12	990	–	–	15	48	–	66
	Letterbox drop	41	2425	6000	–	18	137	0.4	135
	Newspaper ad	8	726	40,000	–	5	96	0.02	145
	Newspaper article	1.5	53	20,000	–	17	5	0	3
Total		110.5	14,492	752,086	6303	278	1175	0.08	113.11