Table 3.
Descriptive summary of participant characteristics reached using targeted Facebook advertisements and all other methods.
| Participant characteristics | Targeted Facebook (n=74) | All other methods (n=66) | Comparison | |
| Gender, n (%) |
|
|
χ2=1.24, P=.27 | |
|
|
Males | 19 (26) | 12 (18) |
|
|
|
Females | 55 (74) | 55 (82) |
|
| First language, n (%) |
|
|
χ2=0.26, P=.61 | |
|
|
English | 71 (97) | 66 (98) |
|
|
|
Other | 2 (3) | 1 (2) |
|
| Marital status, n (%) |
|
|
χ2=6.17, P=.01 | |
|
|
Never married | 0 (0) | 5 (7) |
|
|
|
Married | 50 (69) | 46 (69) |
|
|
|
Divorced or widowed | 23 (31) | 16 (24) |
|
| Employment, n (%) |
|
|
χ2=3.23, P=.19 | |
|
|
Full time | 24 (33) | 29 (43) |
|
|
|
Part time/casual | 13 (18) | 15 (22) |
|
|
|
Unemployed | 36 (49) | 23 (35) |
|
| Education, n (%) |
|
|
χ2=1.55, P=.46 | |
|
|
Less than secondary | 1 (1) | 1 (2) |
|
|
|
Secondary | 13 (18) | 7 (10) |
|
|
|
TAFE or university | 59 (81) | 59 (88) |
|
| Income, AUD, n (%) |
|
|
χ2=1.4, P=.50 | |
|
|
Over $78,000 | 24 (49) | 28 (50) |
|
|
|
$31,200-77,999 | 13 (26) | 19 (34) |
|
|
|
Under $31,199 | 12 (25) | 9 (16) |
|
| Age in years, mean (SD) | 59.72 (.57) | 50.21 (1.24) | F1,141=57.20, P<.001 | |
| BMI (kg/m2), mean (SD) | 32.0 (.83) | 30.36 (1.04) | F1,139=5.081, P=.07 | |
| Total physical activity (minutes/wk), mean (SD) | 161.67 (22.07) | 162.84 (24.19) | F1,141=0.05, P=.83 | |