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. 2016 Jan 13;18(7):1596–1605. doi: 10.1093/ntr/ntw008

Table 3.

Multivariate Logistic Regression of Perceptions of Accessibility, Tobacco Advertising and Promotions, Marketing Receptivity, Social Benefits of Smoking, and Perceived Risk by Product-Use Patterns

Cigarette only user n = 466 Combustible only user (other than cigarettes) n = 849 Noncombustible only user n = 329 Dual user n = 992 Polytobacco user n = 566
AOR (95% CI) AOR (95% CI) AOR (95% CI) AOR (95% CI) AOR (95% CI)
Accessibility (vs. inaccessible) 1.00 1.09 (0.81–1.48) 1.15 (0.80–1.65) 1.14 (0.86–1.51) 1.50 (1.09–2.07)*
 Yes (n, %) 310, 72.4 618, 73.8 220, 72.5 713, 75.4 425, 79.0
 No (n, %) 132, 27.6 209, 26.2 103, 27.5 256, 24.6 124, 21.0
Exposure to pro-tobacco marketing
 Internet ads (vs. not exposed) 1.00 1.18 (0.88–1.59) 1.39 (0.89–2.15) 1.22 (0.90–1.65) 1.65 (1.15–2.36)*
  Yes (n, %) 186, 41.7 398, 45.2 161, 47.4 449, 45.2 290, 52.8
  No (n, %) 259, 58.3 437, 54.8 166, 52.6 525, 54.8 266, 47.2
 Newspaper/magazine ads (vs. not exposed) 1.00 1.13 (0.84–1.53) 1.32 (0.91–1.91) 1.09 (0.81–1.48) 1.22 (0.90–1.65)
  Yes (n, %) 185, 43.5 364, 43.7 157, 46.5 422, 43.1 268, 47.1
  No (n, %) 261, 56.5 471, 56.3 170, 53.5 549, 56.9 287, 52.9
 Point-of-sale ads (vs. not exposed) 1.00 0.72 (0.51–1.01) 1.26 (0.83–1.92) 0.95 (0.72–1.25) 1.09 (0.74–1.60)
  Yes (n, %) 358, 82.2 625, 74.9 273, 83.9 800, 81.3 459, 81.7
  No (n, %) 85, 17.8 202, 25.1 53, 16.1 170, 18.7 94, 18.3
 Outdoor ads (vs. not exposed) 1.00 0.92 (0.70–1.21) 1.19 (0.81–1.75) 1.11 (0.86–1.44) 1.65 (1.22–2.22)*
  Yes (n, %) 256, 57.4 456, 53.8 197, 59.6 574, 59.0 376, 68.1
  No (n, %) 187, 42.6 372, 46.2 129, 40.4 389, 41.0 172, 31.9
 Movies and television (vs. not exposed) 1.00 0.96 (0.67–1.39) 1.33 (0.92–1.92) 1.10 (0.82–1.49) 1.26 (0.87–1.83)
  Yes (n, %) 332, 74.1 597, 71.5 241, 75.2 715, 74.0 424, 76.0
  No (n, %) 115, 25.9 230, 28.5 86, 24.8 247, 26.0 123, 24.0
 Coupons (vs. did not receive) 1.00 1.15 (0.83–1.59) 1.42 (0.86–2.36) 1.91 (1.40–2.59)* 5.27 (3.80–7.32)*
  Yes (n, %) 107, 24.6 214, 25.4 93, 27.7 368, 36.2 328, 61.6
  No (n, %) 337, 75.4 618, 74.6 234, 72.3 605, 63.8 226, 38.4
 Promotions (vs. did not receive) 1.00 2.46 (1.53–3.94)* 2.48 (1.39–4.44)* 2.95 (1.84–4.72)* 6.41 (3.98–10.33)*
  Yes (n, %) 35, 7.8 150, 17.6 52, 17.0 194, 19.4 195, 37.3
  No (n, %) 412, 92.2 678, 82.4 275, 83.0 773, 80.6 353, 62.7
 Marketing receptivity (vs. not receptive) 1.00 1.11 (0.81–1.51) 0.90 (0.611–1.35) 1.89 (1.41–2.54)* 2.96 (2.04–4.30)*
  Yes (n, %) 222, 52.7 459, 55.6 181, 52.4 633, 68.9 401, 77.5
  No (n, %) 205, 47.3 340, 44.4 135, 47.6 299, 31.1 119, 22.5
Social benefits of smoking
 Denied that smoking makes someone cool (vs. yes) 1.00 1.34 (1.01–1.78)* 1.60 (1.15–2.21)* 0.80 (0.59–1.08) 0.62 (0.47–0.81)*
  Yes (n, %) 203, 46.2 341, 40.9 129, 37.7 498, 52.3 337, 61.3
  No (n, %) 237, 53.8 479, 59.1 195, 62.3 459, 47.7 197, 38.7
 Denied that smokers have more friends (vs. yes) 1.00 1.43 (1.09–1.88)* 1.60 (1.17–2.18)* 0.95 (0.71–1.25) 0.78 (0.54–1.13)
  Yes (n, %) 291, 67.7 508, 61.7 192, 57.2 669, 69.1 405, 73.8
  No (n, %) 145, 32.3 307, 38.3 131, 42.8 286, 30.9 127, 26.2
Perceived risks
 Agreed that “all tobacco products are dangerous” (vs. no) 1.00 1.04 (0.80–1.35) 0.99 (0.68–1.45) 0.58 (0.45–0.76)* 0.55 (0.40–0.75)*
  Yes (n, %) 184, 41.7 347, 43.7 117, 38.9 283, 29.2 138, 25.9
  No (n, %) 250, 58.3 461, 56.3 201, 61.1 660, 70.8 388, 74.1
 Thought about risk in the past 30 days (vs. no) 1.00 0.67 (0.48–0.93)* 0.83 (0.59–1.18) 1.07 (0.78–1.49) 0.77 (0.56–1.06)
  Yes (n, %) 296, 69.8 476, 60.1 200, 63.0 659, 70.5 329, 63.3
  No (n, %) 132, 30.2 329, 39.9 119, 37.0 281, 29.5 192, 36.7

AOR = adjusted odds ratio; CI = confidence interval; n: unweighted n. Adjusted for age, gender, race and ethnicity, and living with tobacco user. “Cigarette only user” is the reference category.

*P < .05.