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. Author manuscript; available in PMC: 2016 Jun 16.
Published in final edited form as: J Health Commun. 2011 Mar;16(3):282–299. doi: 10.1080/10810730.2010.532294

Appendix A.

Sample Covariance among Intervention, Information Process Measures and Fruit and Vegetable Consumption

Especially Importance Application FVC Recall Trust TPC+TMI TPC TMI B_FVC
Especially 1.085
Importance .918 1.104
Application .926 .932 1.137
FVC .507 .412 .395 6.443
Recall .587 .599 .625 .335 .988
Trust .986 1.003 1.031 .309 .719 1.498
TPC+TMI .088 .077 .102 .102 .137 .096 .193
TPC − .015 − .018 − .015 − .050 .035 − .023 − .062 .181
TMI .015 .044 .033 − .007 − .011 .016 − .063 − .057 .183
B_FVC .108 − .002 − .041 3.616 − .006 − .101 .002 − .031 − .025 6.278

Matrix Key: Especially = communication especially designed for self; Importance = importance of the communication to self; Application = communication application to life; FVC = follow-up fruit and vegetable consumption; Recall = dose recall; Trust = trust in the communication; TPC = tailored print communication; TMI = telephone motivational interviewing; B_FVC = baseline fruit and vegetable consumption