Table 1.
Publishers’ statements (January 30, 2014 to June 30, 2014 statement period) in magazines with articles on polycystic ovary syndrome (PCOS) and readership characteristics.a
| Magazine | Field served | No. of articles on PCOS |
Median age of readership (years) |
Race/ethnicity of readership |
| Better Homes and Gardens | “BETTER HOMES AND GARDENS inspires women with infinite possibilities for creativity and self-expression. Each issue delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining, and personal and family well-being.” | 5 | 51.02 | NAb |
| Cosmopolitan | “COSMOPOLITAN focuses on personal growth, relationships and careers, with expanded reporting on fashion and beauty, health and fitness. Covered as well are celebrities and pop culture...and just about everything else women want to know about.” | 3 | 34.7 | NA |
| Cosmopolitan en Españolc | “The assertive magazine for the independent Latin woman. Forward. Innovative. Successful. The Cosmo woman is all this and much more! COSMOPOLITAN EN ESPAÑOL, published as part of a joint venture with the Hearst Corporation, helps its readers to successfully balance their professional and personal lives. Editorial emphasis is on beauty, fashion and looking sensational.” | 2 | 42.1 | NA |
| Essence | “A lifestyle magazine for today’s African-American Woman.” | 1 | 42.1 | NA |
| Family Circle | “FAMILY CIRCLE speaks to moms of tweens and teens. FAMILY CIRCLE delivers advice for tough parenting challenges; provides suggestions for family activities; offers quick and healthy family recipes; and showcases projects to create a comfortable home. FAMILY CIRCLE features the latest health, diet, fitness and style news; and offers beauty and fashion tips.” | 3 | 55 | NA |
| Fitness | “A women’s magazine addressing fitness as a lifestyle.” | 6 | 40 | NA |
| Glamour | “Every issue of GLAMOUR includes news-making coverage of beauty, fashion, health and relationships as well as women’s issues, work, money and more.” | 1 | 35.6 | NA |
| Good Housekeeping | “Woman, Her Home and Her Family.” | 4 | 55.5 | White: 12,940 (83.5%); Black/African American: 1588 (10.2%); Spanish/Hispanic Origin: 992 (6.4%) |
| Health | “HEALTH is the magazine for women who have discovered a new kind of healthy living. It provides information and inspiration on all aspects of healthy living—from cutting-edge health ideas to food, fitness, beauty and relationships.” | 30 | 49 | NA |
| MORE | “MORE magazine is a fashion, beauty, trend and health guide for women of influence.” | 4 | 54 | NA |
| O, The Oprah Magazine “A Desirable Audience” | “O, THE OPRAH MAGAZINE covers 360 degrees of a woman’s life, from fashion and beauty, to relationships, food, home design, books, health and fitness, work and finance, technology, self-discovery and caring for others. The magazine encourages the reader to embrace her life, with the goal of becoming more of who she really is.” | 4 | 50.6 | African Americans: 4095 (34%) |
| Parents | “PARENTS—the magazine mothers with young children turn to for guidance and information needed to raise happy, healthy, well-adjusted children.” | 24 | 34.9 | NA |
| Parenting c,d | “Reality-tested ideas and support for moms, by moms.” | 11 | NA | NA |
| Prevention | “Women’s magazine with interest in good health and personal fitness. Editorial focus on healthful foods, meal planning and preparation, nutrition, skin and body care, self-improvement and other topics contributing to a healthful lifestyle.” | 16 | 57 | NA |
| Redbook e | “REDBOOK makes great style accessible for women aged 25 to 54. Editorial coverage includes beauty, fashion, home décor, fitness and nutrition, money management, relationships and personal growth.” | 6 | Women aged 35–49: 1722 (28.6%) | NA |
| SELF | “SELF is the magazine about the healthy well-being of the whole woman—body, mind and emotions. It encompasses everything that makes her unique, from her passions to her personal style.” | 2 | 42 | NA |
| Shape | “Young, educated, affluent women leading active lifestyles who use fitness, fashion, and beauty to be their best.” | 15 | 39.6 | NA |
| Teen Vogue | “A fashion and beauty magazine for teen girls. With a focus on fashion, coverage also includes entertainment and music, health and beauty, and inspiring profiles.” | 1 | 27 | NA |
| Vanidades | “A women’s beauty, fashion and lifestyle magazine in the U.S. Hispanic market. VANIDADES addresses the myriad interests of today’s woman. Beauty and fashion are at the forefront, featuring the most recent developments in cosmetology and the latest offerings from the most renowned fashion designers.” | 1 | 39 | Country/region of birth: Mexico: 40%; South America: 12%; United States: 11%; Central America: 8%; Cuba: 6%; Dominican Republic: 4%; Puerto Rico: 3% other: 16% |
| Woman’s Day | “Woman’s Service Field.” | 10 | 55.5 | NA |
| Women’s Health | “The WOMEN’S HEALTH brand was created for the woman who sees being healthy—physically and emotionally—as her edge. Our voice is how women speak to each other—with a tone and look that is uniquely WOMEN’S HEALTH.” | 21 | 33 | NA |
aReadership age and race/ethnicity taken from magazine media kits. Readership demographics for digital (Web) issue audiences provided when available.
bNA: Not available.
cMedia kit for Cosmopolitan en Español and Parenting unavailable.
dPublisher’s statement only available for the January 30, 2013 to June 30, 2013 statement period.
eMedian age unavailable.