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. 2016 Jun 22;3:46. doi: 10.3389/fvets.2016.00046

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Copyright © 2016 Nöremark, Sternberg Lewerin, Ernholm and Frössling.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Distribution of direct measures of subjective norms related to making professionals visiting the farm use clean protective clothing when entering the stables. A positive result is interpreted as the respondent perceiving a social pressure to perform the behavior, while a negative result is interpreted as the respondent perceiving a social pressure not to perform the behavior. The results are based on responses to a questionnaire survey, including farmers with cattle, pigs, or small ruminants, from all parts of Sweden (2012/2013).