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. Author manuscript; available in PMC: 2017 Feb 1.
Published in final edited form as: Arch Sex Behav. 2015 Dec 22;46(2):385–394. doi: 10.1007/s10508-015-0679-x

Figure 1.

Figure 1

Message Order × Message Frame interaction. Among participants who received the gain-framed message first, there were significantly stronger intentions to have sex after listening to the gain-framed message compared to the loss-framed message (p < .001). Compared to participants who received the loss-framed message first, participants who received the gain-framed message first had significantly stronger intentions to have sex in the gain-framed condition (p = .02). Among those who received the loss-framed message first, there were no significant differences in intentions to have sex across conditions.