Skip to main content
. Author manuscript; available in PMC: 2017 Feb 1.
Published in final edited form as: Arch Sex Behav. 2015 Dec 22;46(2):385–394. doi: 10.1007/s10508-015-0679-x

Table 2.

Excerpts from gain- and loss-framed messages

Gain-framed message Loss-framed message

  • Sex is important to you, and you know that when you and your partner make condoms a part of your sexual experience, you feel more adventurous and free.

  • When you and your partner use condoms, you feel like you can lose your inhibitions and really let go.

  • With condoms, you feel good about taking care of your sexual health and your partner.

  • Sex is important to you, and you know that when you and your partner don't make condoms a part of your sexual experience you don't feel as adventurous or free.

  • When you and your partner don't use condoms, you feel like you can't really let go.

  • Without condoms, you feel like you're not taking care of your sexual health or your partner.

Note. Italics denote differences between messages.