TABLE 1.

Music Celebrities Ranked by Number of Food or Beverage Brand Endorsements

Music Celebrity	Endorsed Food or Beverage Brands	Number of Food or Beverage Endorsements	Mean NPI Score for Food Productsa	% of Endorsements That Are Food or Beverage Brands
Baauer	A&W Restaurants, Dr Pepper, Hot Pockets, Red Bull, Pepsi Regular	5	50.43	71
will.i.am	Coca-Cola, Doritos, Dr Pepper, Pepsi Regular	4	42.59	15
Britney Spears	GG Tea, McDonald’s, Pepsi Regular	3	48	27
Justin Timberlake	Chili’s,b McDonald’s, Pepsi Regular	3	46.75b	25
Jessie J	McDonald’s, Pop Tarts, Cadbury’s	3	34.18	100
Pitbull	Dr Pepper, Pepsi Regular, Sheets Energy Strips	3	70	30
Maroon 5	Coca-Cola, Snapple	2	—	18
Chris Brown	Got Milk, Wrigley’s Doublemint	2	46.89	100
Snoop Dogg	Hot Pockets, Monster Energy	2	52.67	20
Psy	Wonderful Pistachio, Nongshim Shin Ramyun Black Cup	2	48	33
Shakira	Pepsi Regular, Activia	2	71.46	40
Carrie Underwood	Vitamin Water, Hershey	2	27.88	40
Usher	Honey Nut Cheerios, Twix	2	33.9	50
Juicy J	CORE Hydration, Red Bull	2	—	100
Katy Perry	Pepsi Regular, PopChips	2	51.86	22
Blake Shelton	Pepsi Regular, Pizza Hutb	2	b	40
Nelly	Honey Nut Cheerios, Mike and Ike	2	44.23	50
Macklemore	Cracker Jack, Dr Pepper	2	39	20
One Direction	Nabisco, Pepsi Regular	2	43.47	29
Ne-Yo	Pepsi Regular	1	65.67	40

—, indicates that the artist only endorsed beverage products, meaning NPI scores did not apply.

^aLower scores represent less healthful foods.

^bComplete nutrition information was unavailable for this company, so it was excluded from analyses.