TABLE 3.
Food and Beverage Company Endorsements Ranked by Number of Endorsing Artists
| Company | Brand | No. Artists Endorsed | Music Celebrity Name |
|---|---|---|---|
| PepsiCo | Pepsi | 23 | Bauuer, Beyoncé, Blake Shelton, Britney Spears, Bruno Mars, Calvin Harris, Christina Aguilera, Enrique Iglesias, Hunter Hayes, Justin Timberlake, Katy Perry, Kelly Clarkson, Lee Brice, Mariah Carey, Michael Jackson, Ne-Yo, Nicki Minaj, One Direction, P!nk, Pitbull, Shakira, will.i.am, Wiz Khalifa |
| Mountain Dew | 4 | Brantley Gilbert, Jason Aldean, Lil Wayne, Mac Miller | |
| Coca-Cola | Coca-Cola | 7 | Calvin Harris, Christina Aguilera, Daft Punk, Jay-Z, Maroon 5, Of Monsters and Men, will.i.am |
| Diet Coke | 1 | Taylor Swift | |
| Sprite | 3 | Drake, Imagine Dragons, Wale | |
| Red Bull GmbH | Red Bull | 5 | AWOLNATION, Bauuer, Juicy J, Of Monsters and Men, Pharrell |
| Dr Pepper Snapple Group | Dr Pepper | 4 | Bauuer, Macklemore, Pitbull, will.i.am |
| Energy Brands/Glacéau | Glacéau Vitamin Water | 3 | Alicia Keys, Carrie Underwood, Kelly Clarkson |
| McDonald’s | McDonald’s | 3 | Britney Spears, Jessie J, Justin Timberlake |
| General Mills | Honey Nut Cheerios | 2 | Nelly, Usher |
| Hot Pockets | 2 | Bauuer, Snoop Dogg | |
| Nabisco (Mondelez) | Nabisco | 2 | 5 Seconds of Summer, One Direction |