TABLE 4.
Music Celebrities’ Popularity Among Adolescents
| Music Celebrity Name | Endorsed Food or Beverage Brand | Number of Teen Choice Award Yearsa | Number of YouTube Viewsb |
|---|---|---|---|
| Chris Brown | Got Milk, Wrigley’s Doublemint | 20 | 29 969 |
| Britney Spears | GG Tea, McDonald’s, Pepsi | 12 | 56 395 174 |
| Beyoncé | Pepsi | 11 | 54 695 715 |
| Usher | Honey Nut Cheerios, Twix | 11 | 31 254 |
| Carrie Underwood | Hershey, Vitamin Water | 10 | 138 884 |
| Justin Timberlake | Chili’s, McDonald’s, Pepsi | 9 | 846 424 |
| Rihanna | Fuze, Vita Coco | 9 | 61 929 844 |
| Eminem | Lipton Iced Tea | 8 | 4 447 961 |
| Christina Aguilera | Coca-Cola Regular, Pepsi | 7 | 579 272 |
| Taylor Swift | Diet Coke | 7 | 514 091 |
| Pitbull | Dr Pepper, Pepsi | 7 | 247 227 |
| Selena Gomez | Borden Milk | 6 | 464 925 |
| Kelly Clarkson | Pepsi, Vitamin Water | 6 | 120 657 |
| Maroon 5 | Coke, Snapple | 6 | 90 851 |
| Katy Perry | Pepsi, PopChips | 5 | 1 217 070 |
| Nicki Minaj | Pepsi | 5 | 177 125 |
| Nelly | Honey Nut Cheerios, Mike and Ike | 5 | 22 158 |
| Bruno Mars | Pepsi | 4 | 18 873 728 |
| Coldplay | Chipotle | 3 | 9 126 275 |
| One Direction | Nabisco, Pepsi | 3 | 7 673 116 |
| Shakira | Pepsi, Activia | 3 | 4 449 956 |
| Mariah Carey | Nescafe, Pepsi | 3 | 1 010 914 |
| Juicy J | CORE Hydration, Red Bull | 1 | 26 367 501 |
a
Teen Choice Award Data 2000–2014.
b
YouTube as of January 2016.